marketing and branding - Finds this week.
- Snap Annual Partner Summit — Interesting how Snap, being an augmented reality product pushes itself in their presentations in its annual summit (happened virtually this year). It’s comparable to Apple’s famous clean-cut keynotes, with more colours and virtual backdrops. Shot in studio, but makes you feel like you’re watching this from the beach.
- Good Loop— An ethical advertising platform that allows brands to spend media dollars and do good at the same time. This is directly relevant to my line of work and I’ve also been thinking how do you make advertising $ really worth the buck and be effective. How this platform works simply at the start of taking existing ad content to show in ethical ad formats e.g real viewable ads, then these ads get distributed programmatically onto premium publishers and platforms. If anyone chooses to engage with your ad/content, they unlock a free donation funded by the advertiser, and can choose which cause they get to give to — It does sound like advertising in this sense can help to add value into the media ecosystem than just throwing tons of bucks in to get few/no eyeballs on (finally!), but curious to see how this will pan out/will be different in programmatic directs and how it will beat advertising giants like Google in the next few years.
- Udacity App Marketing — A free app marketing course developed by Udacity and Google. Some lessons are going back to basics where you can take the beginner courses of how say Google Adwords work for a deeper understanding. But I particularly find Lesson 1 insightful when Geoffrey Moore shared his marketing learnings. It was also through this lesson that I found out about his book Crossing The Chasm that shares how to get people to cross over the chasm between Early Adopters and Early Majority, to adopt your new product and make it successful that majority is using it.